Chapter 9: Tapping Emoiton

Running head: CHAPTER NINE “THEY SNOOZE YOU LOSE”



Chapter Nine “They Snooze You Lose”
April Canales-Perez
EDTC 6340.66 Applications of Technologies
Linda Newell





Running head: CHAPTER NINE “THEY SNOOZE YOU LOSE”
Tapping Emotion


Chapter 9 explains how affective it can be for presenters to tap into their audiences’ emotions. There is many ways presenters can tap into emotions such as through humor, photos, music, and telling stories. Humor will tap into audiances happy emotions, which will encourage laughter. Everyone needs and enjoys a good laugh every once in awhile. Photos can tap into many emotions depending what the picture is portraying. Pretty flowers, animals, scenery can make audiances feel happy and relaxed. While pictures of animal cruelty, poverty, and pollution can make audience members sad, uneasy, and worried.

Advertisement companies always tap into consumers’ emotions in order to get their money. For example Burmark mentions the research done on the Save the Children foundation used emotions to get viewers to donate money to the organization. First they sent participants two request letters one with just statistics and the other telling a story of a young girl name Rokia who is living in proverty in Africa. “Participants who red the statisitics letter gave an average of $1.14, while those who read about Rokia contributed $2.38” (160). They even sent some participates both statics and Rokia’s story, which on average participants donated $1.43. This proves that tapping into ones emotions will get a better reaction from consumers or audiances. Another example of using emotions to get a point across was a photographer for the National Child Labor Committee, Lewis W. Hine, who photographed young children who were working in harsh conditions. The use of his heart-wrenching pictures and captions helped change the labor laws in the United States.

Presenters and educators should focus on encouraging and uplifting audiances. As a teacher I would tap into emotions that would make students laugh, happy, and get inspired. Making PowerPoint presentations humorous will allow students and audiances to laugh and leave happy. If you make it a joyous experience many people will remember the presentation content. Educators can find ways to tie in humor into their lessons, which will in turn have students be engaged in learning and will allow them retain more information.




Burmark, L. (2011). They snooze you lose: The educator’s guide to successful presentations.
San Francisco, CA: Jossey-Bass